What is pure skincare? 4 tips for sensitive skin when choosing skincare products

The "pure" trend originates from the awakening of global environmental awareness, prompting people to reflect on whether there is unnecessary waste in the consumption process, which extends to the products purchased, whether every ingredient is necessary, or if they are merely added for the sake of adding? This trend has gradually influenced the beauty industry, especially regarding the necessity of each ingredient in the skincare products we use daily, which consumers have the right to understand. The global leading beauty retailer  Sephora has established a "Clean Zone" to ensure that this trend is recognized by more brands and consumers.

What is pure skincare?

In simple terms, pure skincare is a shopping choice and a way of life. Pure skincare emphasizes that products do not contain "unnecessary" additives, focusing more on what substances are "not" included in the product rather than what is present. When choosing pure products, you must first understand what you need and why you want to purchase this type of product, leading you to select items that truly suit you.

In selecting the products you truly need, you are also carefully filtering out unnecessary items. Avoiding unnecessary waste is important because every purchase you make is a vote for the world you want.

However, there is currently no unified regulation or organization globally that provides a clear definition of pure skincare; only some companies advocate for safety and non-toxicity, listing ingredients consumers should avoid, such as Sephora's "Clean at Sephora."

The three main principles of pure skincare

• Ingredient safety and non-toxicity: Le Moi-Peau insists on providing consumers with effective and safe choices. Each product not only adheres to Sephora's Clean Beauty guidelines (scroll down for the complete ingredient list), but also avoids eight common unnecessary ingredients found in the market (click here to learn more), which will not appear in any products from  Le Moi-Peau .
• Transparent product labeling: Consumers have the right to know what ingredients are included in the products they purchase before making a decision. You can find the information you need on any product purchase page of  Le Moi-Peau.
• Environmental sustainability: Committed to being environmentally friendly,  Le Moi-Peau  uses FSC™ certified paper boxes and clearly labels recycling categories on every product package, striving to achieve sustainable consumption.
  
  

Four guidelines for selecting skincare products for sensitive skin

• Natural does not always mean best
  Instead of pursuing purely natural products, it is more important to focus on whether the brand's ingredient sources are safe, and choosing brands that are willing to fully disclose their ingredients and maintain transparency will provide greater peace of mind.
• Are there any ingredients that must be avoided?
  There are eight common unnecessary ingredients in the market that can be avoided, such as silicones, SLS/SLES surfactants, synthetic fragrances, PEGs surfactants, synthetic colorants, BHA/BHT synthetic antioxidants, ethanolamine surfactants, and mineral oil.
• How to choose a pure skincare brand??
  In addition to being willing to fully disclose ingredients, you can pay attention to whether the brand's ingredients meet criteria for reducing allergy risks and being environmentally friendly, such as avoiding excessive packaging and minimizing environmental harm during production.
• How to choose suitable skincare products for yourself? Since everyone's skin condition is different, the ingredients that may not be suitable also vary. If you have sensitive skin, you can first test new products on a small area for 1-2 weeks to ensure there are no allergic reactions before applying them to your entire face. If you regularly see a dermatologist, you can provide the full ingredient list to discuss with your doctor, making ingredient transparency extremely important for those with sensitive skin.
  
  

Pure choices reflect a commitment to quality of life

The founder of Le Moi-Peau has been troubled by skin diseases, which is why when establishing the brand, the aim was to promote pure skincare and maintain skin health. It is hoped that all consumers can nourish their souls while enhancing their appearance, gaining peace and strength.